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Service Value Proposition and Customer-Centric Service Offering Structure Design
(2023)
The purpose of this thesis is to design a value proposition and build a foundation for a more structured service offering of a Marketing Automation consulting practice, to differentiate the practice from its competitors while enabling more relevant...
Exploring the Factors Affecting the Successful Implementation of New Technology in Media industry: A Development Research Study of Company X
(2023)
vendors in the market in order to find out whose solution will fit the best, this will also demand that the criteria for the new solution are clear. Also the possible legacy systems should be taken into consideration as to how the potential new solution...
The Minds of Customers Through the Lens of Neuromarketing and Behavioral Sciences
(2023)
The main goal of this thesis development work is to investigate how to utilize neuromarketing and behavioral sciences to improve and develop marketing strategies. The thesis explores what areas and methods need to be considered to understand better...
I Want to Be an Influencer, Too! Creating a Business in Social Media
(2022)
and entrepreneurship as a profession while bringing out common lessons learned from experienced influencers. Finally, based on this understanding, a concrete and condensed development plan and its execution for author’s business in social media will be produced...
How to design successful (customer) experiences in the travel industry
(2022)
Nowadays, amongst service businesses human-centricity and designing great customer experiences have become fundamental topics to retain customers and maintain competitive advantage in the market. These are particularly relevant also in the travel...


